Explore guidelines on conversion strategies, performance tuning, and branding loops.
Google Merchant Center’s AI performance report is now available in India for English-language shopping queries. This guide explains where to find it, how to read share of voice, terms and attributes, and how to turn the findings into practical product-feed and website improvements.
Meta will start charging for WhatsApp Business Platform service messages on 1 October 2026. This guide explains the new per-message model, 1,000-message free tier, payment-method deadline and practical steps Indian businesses can take to review support costs.
RCS and WhatsApp Business can both deliver interactive customer messages, but their reach, pricing and ideal uses differ. This India-focused comparison explains device requirements, message formats, service conversations, compliance, fallback costs and how businesses can choose the right channel for each customer journey.
Google Ads has started moving eligible broad-match and automatically created asset configurations into AI Max. Dynamic Search Ads are not part of the September migration. This guide explains the corrected timeline, default settings and checks Indian advertisers should complete before changing their campaigns.
WhatsApp is gradually rolling out bill payments across India through the Bharat Connect network. Learn which bills are supported, how to find and use the feature, which payment methods are available, what information to check before paying and what the launch means for businesses using WhatsApp.
OpenAI Ads Manager Beta is now available to self-service advertisers in India. This guide explains the official ₹725 daily minimum, campaign setup, contextual ad matching, available buying models, privacy protections and what Indian businesses should prepare before testing this new advertising channel.
Instagram is introducing clearer labels for profiles built around AI-generated people and may restrict undisclosed accounts from recommendations. This guide explains who the profile label is intended for, how it differs from post-level AI disclosures and what Indian creators, agencies and brands should review.
From 1 October 2026, WhatsApp Business Platform service replies become chargeable after a monthly allowance of 1,000 service messages per business phone number. This guide explains who is affected, what remains free and what Indian businesses should review before 30 September.
Google’s AI Search opt-out is now available worldwide, including in India. Learn what exclusion changes, what it does not control and why most Indian business websites should examine their AI visibility and commercial value before switching off an emerging discovery channel.
A US judge rejected the proposed forced sale of Google’s AdX exchange but accepted behavioural remedies addressing its publisher-side ad-tech conduct. This guide explains what is confirmed, what remains sealed and what Indian publishers, agencies and Google Ads users should monitor.
New LinkedIn research suggests younger professionals are becoming more important to future B2B growth. This guide explains what the findings mean for Indian brands and how expert insight, short video, supporting proof and clear website journeys can work together.
Indian cybercrime authorities have warned about malicious Android apps promoted through deceptive Facebook and Instagram advertisements. This guide explains the named apps, how the attack works, what affected users should do and how legitimate advertisers can protect customers and brand trust.
Google’s August 2026 spam update finished rolling out globally on 21 August. This practical guide helps Indian businesses examine Search Console data, distinguish ranking changes from manual actions and review possible content, technical, security and link-related problems before making major changes.
OpenAI has officially listed a ₹725 minimum daily campaign budget for India, while self-service access remains marked “Coming Soon”. This guide separates confirmed facts from reported launch details and explains how Indian businesses can prepare before testing ChatGPT Ads.
Discover the real cost of building a professional website in India, including pricing factors, website types, features, and how to choose the right website development partner for your business growth.