Explore guidelines on conversion strategies, performance tuning, and branding loops.
Meta will start charging for WhatsApp Business Platform service messages on 1 October 2026. This guide explains the new per-message model, 1,000-message free tier, payment-method deadline and practical steps Indian businesses can take to review support costs.
Google Ads has started moving eligible broad-match and automatically created asset configurations into AI Max. Dynamic Search Ads are not part of the September migration. This guide explains the corrected timeline, default settings and checks Indian advertisers should complete before changing their campaigns.
WhatsApp is gradually rolling out bill payments across India through the Bharat Connect network. Learn which bills are supported, how to find and use the feature, which payment methods are available, what information to check before paying and what the launch means for businesses using WhatsApp.
OpenAI Ads Manager Beta is now available to self-service advertisers in India. This guide explains the official ₹725 daily minimum, campaign setup, contextual ad matching, available buying models, privacy protections and what Indian businesses should prepare before testing this new advertising channel.
A US judge rejected the proposed forced sale of Google’s AdX exchange but accepted behavioural remedies addressing its publisher-side ad-tech conduct. This guide explains what is confirmed, what remains sealed and what Indian publishers, agencies and Google Ads users should monitor.
Indian cybercrime authorities have warned about malicious Android apps promoted through deceptive Facebook and Instagram advertisements. This guide explains the named apps, how the attack works, what affected users should do and how legitimate advertisers can protect customers and brand trust.